Clean offices.
Predictable pipeline.
How a regional commercial cleaning company turned cold email into a qualified-meeting machine in 21 days.
- Prepared by
- Orange Outbound
- Engagement
- 21-day sprint
- Region
- Southeast US
The Problem
A good service with a lead problem.
SpotlessPro Commercial Cleaning had strong operations, happy clients, and a 4.7-star reputation. But their new-business pipeline relied on referrals and a few tired directory listings. When they wanted to expand into a new metro, they had no repeatable way to start conversations with facilities managers.
The System
- Custom target list
1,200 facilities managers, property managers, and office admins at 10–300 employee companies in the region.
- Branded landing page
Fast-loading page with a quote form, trust badges, and a clear service overview.
- 3-step email sequence
Value-first outreach, a social-proof follow-up, and a final direct ask.
- Live reply dashboard
Unified inbox, reply tagging, and meeting scheduling in one place.
Numbers from a real 21-day sprint.
| Prospects contacted | 1,200 |
|---|---|
| Open rate | 38% |
| Reply rate | 5.8% |
| Meetings booked | 11 |
| New contracts | 4 |
| New ARR generated | $67k |
Ready for a similar system?
1,000 prospects. 14 days. Free.